Updated: Jun 11, 2020
THE PEOPLE OF ACTION CAMPAIGN
People of Action is Rotary’s public image campaign which aims to define Rotary to those who don’t know us. It gives a simple consistent answer and rallies Rotarians and Rotaractors around a single idea: telling and showing the world that we are people of action.
Where others see despair, we see hope. Where others see problems, we see solutions. Where some might see challenges, we see opportunities. The campaign gives us a chance to show others how Rotaractors see what’s possible in our communities and to highlight what we can achieve when we join together to bring those ideas to life.
THE PILIPINAS ROTARACT MDIO PEOPLE OF ACTION CAMPAIGN
Aligned with Rotary Action Plan Strategic Priority No. 2 of Expanding Our Reach, Pilipinas Rotaract MDIO believes that we, Rotaractors, have the strong capability to advance this campaign. Our potential new member or supporter might just be browsing social media waiting to be inspired by our stories of action.
Pilipinas Rotaract MDIO will be featuring the most inspiring People of Action Photos submitted by Rotaract clubs and districts in our official Instagram account @PHRotaractMDIO.
HOW CAN YOU BE PART OF THE CAMPAIGN?
Share your People of Action Campaign social media post to MDIO!
STEP 1: Select an Action Verb as Headline to Highlight
What action verb best represents the action you took? - the one you one to highlight
Choose only from below predetermined action verbs.
Together, We ___________.
STEP 2: Choose a Photo from a Club/District Project
The photo should show Rotaractors as people of action specifically, authentic moments of Rotaractors actively engaged in our work, our relationships, and our community.
Guidelines for Photos
Take photos that are in a documentary style (with subjects who aren’t posed). Think Rotaractors in action.
Subjects’ faces and actions should be positive, happy, and engaging.
Ensure photos represent the diversity of your club in age, ethnicity, and gender.
Photos should have a minimum of two people. For example, at least two Rotaractors working together or a Rotaractor with a beneficiary. Avoid having more than five people in the photo to maintain a clear focal point.
Shoot clean backgrounds — avoid background objects that appear to come out of people’s heads, distracting objects, or patterns in between the subjects’ heads.
The ad headline will cover the center of the page. Photos need to be taken with plenty of negative space around the subject to accommodate this.
Do not use photos with too much white background. The text overlay is always white — avoid items such as a white table with white papers on it and white clothing in the central focal point.
Be sure to get written permission from anyone shown in the photos.
Photos should tell a genuine story of impact.
Photos should highlight what makes Rotaract special.
Photos should capture viewers’ attention, inspire interest and generate an emotional reaction.
Ask yourself, “Will people in my community connect with what they see in the photo?”
Photography to Avoid
STEP 3: Create Your Social Media Post Only Through the Rotary Brand Center
We will only accept entries created through the Rotary Brand Center to ensure that the People of Action Campaign Style Guide is followed. Make sure that the chosen action verb matches the story portrayed by the photo. Download the post generated in .jpg format.
STEP 4: Develop a Caption
The caption is where you will tell the story portrayed by the photo and shall briefly expound on these three elements: your claim, your proof and your call to action.
Your Claim: What did you do that was meaningful for your community?
Rotary’s efforts have helped reduce polio cases worldwide by 99.9 percent and we won't stop until we wipe polio from the face of the earth.
Your Proof: How did you go about accomplishing your project?
Joining the fight against polio, the Rotaract Club of Cebu Fuente worked with its sponsoring Rotary club to immunize 70 children residing in Barangay Inayawan, Cebu City.
Your Call to Action: What do you want your viewers to do when they see your ad?
Join our cause by educating people about polio and vaccination as well as donating funds to support our immunization and surveillance efforts. Learn more at https://endpolio.org. Together, we can end polio.
Limit the caption to 800 characters (with spaces) including the #PeopleOfAction.
STEP 5: Send Your Social Media Post and Caption to Pilipinas Rotaract MDIO
Send to firstname.lastname@example.org with the subject PEOPLE OF ACTION - CLUB NAME
Attach the photo and paste the caption written in the email body.
Indicate also your club instagram account (if any) and Facebook page URL in the email body.
STEP 6: Follow Pilipinas Rotaract MDIO Instagram Account (@PHRotaractMDIO)
Be updated of the People of Action stories of Rotaract clubs across the country by following the MDIO Instagram Account.
Pilipinas Rotaract MDIO will give People of Action Campaign Champion Certificates to Rotaract Clubs who will be featured in the Instagram Account.
Pilipinas Rotaract MDIO will also give a People of Action Campaign Ultimate Champion Award to the Rotaract Club with the most number of combined compliant contributions and features in the Instagram Account.
SAMPLE SUBMISSION NO. 1
Rotary’s efforts have helped reduce polio cases worldwide by 99.9 percent and we won't stop until we wipe polio from the face of the earth. Joining the fight against polio, the Rotaract Club of Cebu Fuente worked with its sponsoring Rotary club to immunize 70 children residing in Barangay Inayawan, Cebu City. Join our cause by educating people about polio and vaccination as well as donating funds to support our immunization and surveillance efforts. Learn more at https://endpolio.org. Together, we can end polio. #PeopleOfAction
Know more about the featured Rotaract club by visiting https://facebook.com/rotaractclubofcebufuentecombased
SAMPLE SUBMISSION NO. 2
Students who have a mentor are more likely to stay in school, attend college, volunteer, hold positions of leadership and become mentors themselves in the future. Inspired by this belief, the Rotaract Club of Miraculous Medal - Sucat worked together with their partners to conduct a mentoring session on reading comprehension and solving mathematical equations to 50 students of Sucat Elementary School Zone 3, a public school in Muntinlupa City. Serve also as a mentor in your community and leave a lesson that a child may remember for a lifetime. Explore how Rotaract can give you the platform to mentor. Visit https://pilipinasrotaract.org. Together, we mentor. #PeopleOfAction
Know more about the featured Rotaract club by visiting https://facebook.com/RACMMSucat/
SAMPLE SUBMISSION NO. 3
Education has the power to shape behavior, create healthy habits, open minds and eventually transform someone else’s life. Aiming to do their share in achieving better learning outcomes for pupils in need, the Rotaract Club of Makati partnered with the Couples for Christ to conduct reading tutorials and values formation sessions to 30 Grade 1-3 pupils identified as slow readers. Help build a better future for our children by volunteering in activities that would enrich their knowledge, skills and attitude. While we teach, we also learn to be positive role models to the younger generation. Together, we learn. #PeopleOfAction
Know more about the featured Rotaract club by visiting https://www.facebook.com/makatirotaract