Rotaractors champion the Rotary brand

by JN. Vianney Dagandan, Pilipinas Rotaract MDIO Public Image Associate

One hundred fifty (150) Rotaractors across the Philippines participated in the Rotary Brand Guidelines Training organized by the Pilipinas Rotaract Multi-District Information Organization (MDIO) last November 7, 2020. Dubbed as “Take Control of Your Brand”, the virtual training is part of the MDIO’s year-round campaign of intensifying the understanding of the Rotaractors of the Rotary Voice and Visual Identity Guidelines as well as ensuring that Rotaract clubs observe the brand guidelines whenever they do their communication efforts.

Participants in the Rotary Brand Guidelines Training

The learning event was facilitated by JN. Vianney Dagandan, the MDIO’s Public Image Associate who received various related training from Rotary International and Zone 10A Regional Public Image Coordinators. The webinar provided an in-depth education on understanding public image and public relations as well as the guidelines governing the use of Rotary and Rotaract logos, the theme logo, the End Polio campaign logo, Rotary-branded merchandises, and the People of Action campaign.

MDIO Public Image Associate JN. discussing the incorrect usages of the Rotaract logo

“We, the Rotaractors, are the walking ambassadors of the Rotary and Rotaract brand. What we do or not do either strengthens or damages our brand. The experience that we create and deliver consistently to our members, partners and the general public is our selling point. Hence, it is important that we embody the Rotary brand in everything that we communicate, which includes observing the minimum voice and visual identity guidelines,” emphasized by Dagandan.

The webinar was made engaging through a Kahoot! quiz that tested the participants’ grasp of the principles taught. Some of the questions asked include identifying the exact rules on logo clear spacing, divider rule of logos in a lock-up format, and alignment of club name in the Rotaract logo. The top five scorers during the quiz received prizes from the MDIO.

Participants playing Kahoot! quiz to test their understanding of the visual identity guidelines

Rotaractors who participated in the training expressed how their learnings reinforced their roles as brand ambassadors. “The training made me realize the gist of Rotary/Rotaract branding, emphasizing the do’s and don’ts when using the logo. I play a very critical role as my club's designer and also, as a proud Filipino Rotaractor,” said Reymond Castillo of the Rotaract Club of Mayhill College in Quezon.

“In the past months, we were struggling in observing the visual identity guidelines. Now, we are fully aware. The knowledge that we gained are also beneficial in our professions,” added Jayson Adrian Reyes of the Rotaract Club of Raha Sulayman Volunteers.

The training received a very satisfactory rating of 4.57% (over 5) from participants.

This article was featured in the December 2020 issue of the Philippine Rotary Magazine as seen below.

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